Learning About Automated Reselling

As the reselling industry has grown to a multi-billion dollar industry, it has also been covered in a veil of secrecy with businesses hesitant to share knowledge with their competition. Charge aims to help our users overcome this knowledge barrier through sharing everything there is to know about reselling all in one place for our users. Below we lay out some of the basics of the botting industry, but these are far from the necessary knowledge to begin seeing success as you grow your small business. Purchasing Charge for Startups will give access to step by step guides on every step discussed below.


The most lucrative form of fast reselling involves expensive limited software known as bots. These bots for the most part include a simple user interface that can be launched on your desktop and requires a unique user key to unlock. All bots require at least 3 inputs to effectively checkout items: profiles, tasks, and proxies.

Profiles include information that the bot fills in at checkout such as the first and last name, address, phone number, email, and credit card information that you would like to order with. While this sounds simple, the vast majority of websites only allow 1 order per address and 1 order per credit card requiring botters to have hundred of profiles all with unique information. There are advanced techniques such as jigging and virtual card generation that we assist our users with to overcome these issues.
When users think of the command that they are giving to the bot they are thinking on the task. This requires people to use the bot UI to select a profile, the website they want to bot, the item they want to checkout, and the delays between each of their bots actions. There are numerous ways to input the item to checkout, but the most common include keywords to identify the item by name, skus to identify the item by product number, and links to open a page with the item on it. While many may think the purpose of a bot is to simply checkout as fast as possible with no delays, this is rarely the case. Most websites have bot protection requiring users to have low enough delays to beat the crowds to checkout, but high enough delays to ensure that bot protection does not flag them.
As the botting industry has grown, the largest support industry for it has become the market for proxies. When purchasing items on a website, most websites only allow IP address per task meaning that user must have hundreds of proxies if they want hundreds of opportunities to checkout. Each proxy is a separate internet ID enabling each tasks to appear like it's coming from a different place. The reality is that for each drop there are millions of tasks between all of the people attempting to acquire an item with only a few thousand items in stock. This means that 100 tasks is often required even to get just a few purchases.
Once you have checked out shoes or other limited items you've finished the hard part, and now all you have to do is sell them. Where to sell items depends enormously on what you are selling, but the easiest place to do it tends to be stockx and eBay. In terms of minimizing potential for getting scammed we recommend selling all shoes and apparel on StockX, and everything unavailable at StockX on eBay instead.